I’m Alison Reid.

I help new leaders thrive.

Stepping up to a new leadership role can feel overwhelming.

You may feel out of your comfort zone and out of your depth, plagued by fear and self-doubt.

Everyone else believes you have what it takes to be a great leader (yes, really!), except you.

I’m Alison Reid, executive coach and catalyst for calm and confidence.

I help high-achievers like you feel calm, confident and in control so you can lead yourself and others to great results.

Worry less, achieve more.

Work with me

Unleash Your Leadership
Executive Coaching

Executive coaching to help new Directors and functional heads become
confident and successful leaders.

Recharge Your Leadership
Laser Coaching

A coaching pit-stop to provide targeted support for leaders under pressure.

Career Forward
Leadership Coaching

Leadership coaching to help professionals realise their career aspirations and love their work, whatever’s getting in the way.

Who do you think you are? Hogan Psychometric

Take a deep dive into what makes you tick as a leader and how others perceive you with the Hogan Leadership psychometric.

"Working with Alison has been the most impactful development that I have ever had. I’ve made the step from being a competent-but-a-bit-scared manager to a brave, progressive leader.”

Senior Manager, Media

"If I'd had access to this book before, I would have had fewer sleepless nights!”

Andy Noble, Managed Services Director, NTT UK&I Ltd

"Coaching with Alison gave me the confidence to take several important steps which resulted in me exceeding expectations and getting promoted to Director.”

VP, Global Technology

"Alison is a fantastic and inspiring coach who knows how to get results. Within a few sessions, I had an immense level of satisfaction, clarity, self-awareness and focus.”

Director, Social business

Latest Insights

Drop the baggage

Drop the baggage

Are you an overpacker or an underpacker? My other half and I often go on UK-based self-catering holidays, our baggage limited only by what we can fit in our car.

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