Taking on a leadership role can feel overwhelming.
You may feel out of your comfort zone and out of your depth, plagued by fear and self-doubt.
Everyone else believes you have what it takes to be a great leader (yes, really!), except you.
I’m Alison Reid, executive & leadership coach, catalyst for calm and confidence.
I help high-achievers like you feel calm, confident and in control so you can lead yourself and others to great results.
Worry less, achieve more.
Work with me

Unleash Your Leadership
Executive Coaching
Executive coaching to help new Directors and functional heads become
confident and successful leaders.

Recharge Your Leadership
Laser Coaching
A coaching pit-stop to provide targeted support for leaders under pressure.

Catalyst
Leadership Coaching
Leadership coaching to help stressed professionals feel calm, confident and in control. Success without the stress.

Who do you think you are? Hogan Psychometric
Take a deep dive into what makes you tick as a leader and how others perceive you with the Hogan Leadership psychometric.

Unleash Your Leadership:
How to Worry Less and Achieve More
Available on Amazon
In this practical, engaging book, you’ll discover the three keys to unlock your confidence, influence and impact so that you can unleash your leadership potential and accelerate your career.
It’s full of tools and techniques, grounded in neuroscience, to help you overcome fear and lead with confidence.
Worry less so you can achieve more.
Latest Insights
From stress to calm : How to lead at your best
How’s 2025 going so far for you? If you’re anything like my coaching clients, who are juggling demanding leadership roles, you may well be feeling the pressure of competing priorities and pressing deadlines.
Befriend the unknown
Val*, an Operations Director, felt out of control. She and her team had been through a challenging time and she was anxious about what was going to happen next.
Are you present or preoccupied?
I read an article over the weekend by a journalist who had taken her husband and teenagers on a digital detox break.