I’m Alison Reid, an executive coach, virtual speaker and author.

I care about helping leaders embody calm and confidence so they can be the impactful, inspiring individuals they are destined to be. Working with them 1-1, I empower and enable Directors and Functional Heads, usually new in role, to focus on what matters, stay calm and effective under pressure and communicate with impact so that they can lead themselves and others to great results. Success without the stress.

As a coach, I’m known for striking just the right balance between support and challenge, and insightful observations and powerful questions that get to the heart of the matter. One client has said, “I lost count of how many sessions ended with me feeling like I had an epiphany.”

Apparently, people quickly feel at ease with me, and participants in my programmes say I’m an inspiring and motivational speaker.

An Oxford graduate, my career encompassed the arts, accountancy and sales and marketing before specialising in leadership development over 20 years ago whilst working at Procter & Gamble. My international cross-sector business experience spans FMCG, professional services, finance, technology and media. Companies I currently work with include PricewaterhouseCoopers, (PwC), Channel 4, Southern Housing and Associated British Foods plc.

I’m the author of the book Unleash Your Leadership : How to Worry Less and Achieve More. I’m accredited as a Professional Certified Coach (PCC) with the ICF (International Coach Federation) and a qualified, experienced practitioner of both HoganLead and MBTI (Myers Briggs Type Indicator). 

I live at the foot of well-known Box Hill in Surrey, England, with my husband, Bryan. I love the outdoors and nature, whether it’s a workout on the tennis court, biking or hiking in the countryside or attracting wildlife to my cottage garden.